Apple has more money in the bank than almost any other company on earth, with a lot of its current wealth down to the success of the iPhone range, or more specifically, the amount of profit it makes from the sale of each handset.
Now a report from Canacccord Genuity has shown that Apple is actually outpacing every other mobile maker in terms of profits, generating 94 per cent of the industry’s total in the third quarter of 2015, according to TechRadar.
This figure is impressive on its own, but made all the more poignant because it is an increase on the 85 per cent share of total profits that Apple held onto during the same period in 2014.
This means that either Apple has become much more profitable in the interim, or its rivals have failed to make any money from selling handsets. Unfortunately for companies like HTC and Sony, the latter is true.
At the moment, Apple accounts for just 14.5 per cent of the smartphone market in terms of handset sales, but even with rival Samsung selling significantly more devices, the profit margin on each iPhone that is purchased is so high as to make Apple’s position unassailable.
Although Apple failed to live up to expectations and launch a cut price iPhone in 2015, it seems that the company is not completely reluctant to follow through with this plan, since new rumours suggest it could appear mid way through 2016, according to TechRadar.
The latest iPhone 6C speculation has come about as a result of predictions made by industry analyst, Kevin Wang, who said that this handset is likely to land in the summer, ahead of the arrival of the iPhone 7 in September.
The iPhone 6C has been variously tipped to feature a four inch screen and a colourful plastic exterior, although some sources argue that it will, instead, use premium materials in its construction to make sure that Apple’s brand reputation is maintained.
The iPhone 5C, released back in 2013, was Apple’s first attempt to make its smartphone range more attainable, in spite of the fact that its price tag was still arguably a little high to class it as truly affordable. If the iPhone 6C does emerge next year with a screen that is significantly smaller than Apple’s current flagship, then it could be a better proposition in terms of value.
Leaked details of a new HTC handset called the One X9 have appeared, indicating that it should be one of the most powerful models on the market when it arrives in the near future.
One of the most promising features is its five inch QHD display, which may be smaller than the screens of some other smartphones but will have an impressive 587ppi pixel density, delivering unmatched imaging crispness.
It will also have a Snapdragon 820 octa-core processor from Qualcomm, 4GB of RAM and a metallic exterior, according to Pocket Lint.
The photography credentials of the One X9 will be solid as well, with a 24 megapixel primary camera expected on the rear and a front-facing four megapixel camera with UltraPixel technology taking over selfie duties.
HTC is thought to be equipping this device with a pair of BoomSound speakers up front for impressive audio playback, while under the surface a 3500mAh battery will lurk, giving it plenty of capacity to achieve a couple of days of use from a single charge.
The leaked information on the HTC One X9 is accompanied by a convincing press image, implying that its launch could be just around the corner.
Nintendo has steered clear of the smartphone market for years, keeping its immensely valuable IPs for its own range of standalone handheld gaming systems. But now the Japanese powerhouse, responsible for franchises such as Mario and Zelda, is going to start making mobile games, all of which will be based on the free-to-play business model in the short term.
This is according to the Wall Street Journal, which reports that one of Nintendo’s mobile development partners has said that free-to-play is the route which is going to be taken. And this fact is likely to be controversial amongst fans, since while the games will be free to download and use, micropayments may be required to make the most of all the features on offer, potentially leading to high costs for gamers.
Nintendo does already have one mobile game on the market – a Candy Crush clone called Pokemon Shuffle. And while it is free-to-play with in-app purchases available, it has been designed in such a way that regular reminders that payments are optional pop up to keep players happy.
There is little doubt that a version of classic Mario titles appearing officially on the iPhone 6s would make untold millions for Nintendo, but the free-to-play approach may make some users cautious.
Earlier in 2015, it was widely rumoured that Apple would be launching the iPhone 6C to go along with the iPhone 6s and iPhone 6s Plus. But when the September announcement arrived, this affordable model was missing in action.
Now sources quoted by Apple Insider are claiming that the 6C is actually getting an overhaul and is likely to arrive with a new name and a metal chassis, rather than a plastic exterior, at some point in 2016.
Rumours indicate that in addition to having a premium exterior, the freshly minted iPhone 7C will use a four inch display, eschewing the 4.7 inch standard set by the iPhone 6 and 6s.
In terms of hardware, the iPhone 7C is expected to be more powerful than the iPhone 5S, which was Apple’s flagship back in 2013. It could even match the 2014 iteration of the iPhone 6s in terms of processing power, if not in display size or resolution.
The iPhone 5C was Apple’s first stab at producing an affordable smartphone, although it did not achieve the kinds of sales that the company was expecting. There were questions over whether the range would ever be revived and now it is looking like an all-metal iPhone 7C is on the cards.