The follow-up to the iPhone 5C is likely to launch next month, with the latest rumours suggesting that it will be called the iPhone SE, according to 9to5Mac.
Insiders believe that the new device will sport the same A9 chipset as the current iPhone 6S, making it a solidly powerful device. It will also come with Apple Pay-compatible NFC connectivity, a 12 megapixel camera and that all-important four inch display, making it the smallest of the current generation iPhones.
Industry observers are anticipating that it could cost as much as £360 when it goes on sale in the UK, although some suggest it could dip below the £300 price point, as Apple attempts to get even more competitive.
The launch date of the iPhone SE is not set in stone, with some sources suggesting it will appear on March 15th while others believe it is more likely to land on March 21st, according to BuzzFeed News.
It is expected to make an appearance alongside both a new Apple Watch and also the latest generation of the iPad tablet. Meanwhile, the iPhone 7 will be held off until at least September as Apple keeps the hype train rolling all year.