Alcatel is a manufacturer best known for its bargain basement handsets, many of which put cost savings before overall quality.
However, at CES 2013, it has been pulling out the stops to prove that it does have more to offer, with the new One Touch Idol handset being a particularly good example of this new bent.
The One Touch Idol is relatively well equipped in the hardware department, sporting a 1GHz dual core processor, 4.7 inch display and eight megapixel camera.
All of these goodies are jammed into a thin 7.9mm body, which weighs just 110 grams. This has led Alcatel to argue that it is the lightest smartphone on the market at the moment.
Of course, it is almost certainly heavier than some smaller smartphones, but compared to other high end devices with 4.7+ inch displays, it is definitely a featherweight.
Alcatel also revealed the more powerful One Touch Idol Ultra at CES 2013, which is even slimmer than its sibling, at 6.45mm thick. It has a faster 1.2GHz dual core processor and a 4.7 inch HD display, that uses a Samsung Galaxy S3-aping OLED panel.
Alcatel has clearly increased its ambitions for 2013 and it seems to have the handsets to back up its efforts.