The Fire Phone was Amazon’s first attempt at entering the mobile market, yet it failed to find favour with reviewers or consumers and sunk quickly, leaving the e-commerce giant to focus on its Kindle e-readers and tablets.
Now it looks like a new Amazon smartphone is in the works, going by the appropriate name of ‘Ice,’ to distinguish it from its poorly received predecessor, according to Pocket Lint.
Sources suggest that the device will run the latest version of Android and will feature full integration with a wealth of related services from Google, rather than using Amazon’s own proprietary software, as was the case in the past.
In terms of hardware specs, the Amazon Ice phone should be on a par with modern mid-range handsets, sporting a display measuring up to 5.5 inches across the diagonal and utilising the Snapdragon 435 chipset, which suggests an affordable price point may be targeted.
Furthermore, Amazon will almost certainly be adding its Alexa personal assistant service to the phone, helping it to rival Apple’s Siri and Microsoft’s Cortana. The strong levels of demand for the Amazon Echo hub have helped to make Alexa a selling point in its own right.