Canadian mobile maker, BlackBerry, is going to be introducing two new devices running the Android operating system this year, each of which will be targeted at the middle of the market rather than occupying the upper echelons, like its existing Priv.
Chief exec, John Chen, told The National that it was a mistake for the company to create an expensive Android flagship as its first foray into Google’s operating system. He explained that customers had been more interested in testing the waters with a more affordable device rather than committing up to £500 to experience the Priv at first hand.
In the first three months of the year, BlackBerry managed to ship 600,000 devices globally. And while it has fallen a long way from its glory days of the mid-2000s, Chen confirmed that he believes there is still money to be made from selling smartphones.
Of the Android-powered models planned to arrive later this year, one will boast a dedicated physical QWERTY keypad while the other will opt for a touch-based interface. Processing power and design remain a mystery, but more should be made public in the weeks leading up to their official launch.