BlackBerry still third place in smartphone market

Blackberry 10
BlackBerry 10

The latest stats show that although BlackBerry is not quite the driving force it was a few years ago, it still holds sway over the third largest chunk of the smartphone OS market.

IDC figures indicated that Android remains in a dominant first place lead, accounting for 70.1 per cent of all smartphone sales over the final quarter of 2012.

Meanwhile, iOS from Apple takes second place, with 21 per cent of the market. That is still a decent slice, although it is a two per cent dip when compared with the last three months of 2011.

BlackBerry accounted for 3.2 per cent of sales, which is just ahead of Windows Phone’s 2.5 per cent sliver.

This is noteworthy because BlackBerry did not launch its latest BB 10 operating system until the end of last month, which means the company was still clinging onto third place prior to a major release.

It could be argued that BlackBerry is in with a chance of turning things around in 2013 and really pushing forward with sales of BB 10. But Microsoft’s Windows Phone has the benefit of major backing for marketing purposes, as well as the support of a company with solid financial grounding.

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