The third quarter of 2012 was a particularly successful one for Samsung, which managed to sell 18 million of its Galaxy S3 smartphones, allowing it to officially be crowned as the most popular handset in the world at the moment.
This is according to a report from Strategy Analytics, which puts the number of iPhones sold by Apple over the same period at 16.2 million.
However, it is thought that Apple’s time in second place will be short lived, since the launch of the iPhone 5 in September will give it a real boost and allow it to sell upwards of 46.5 million units in the final three months of the year.
This would represent a 50 per cent year on year increase, although there are reports that Apple’s efforts are being slightly hampered by supply problems, since its Chinese manufacturing partners cannot keep up with demand.
Apple’s supremacy in the smartphone market now seems likely to be in a perpetual contest with Samsung. Whenever each manufacturer releases a new flagships it gains the upper hand, but it is only ever a few months before the other has its own rebuttal on offer.