With a 5.2 inch QHD display, the HTC 10 keeps pace with its predecessor in terms of screen size and resolution. Powered by the Snapdragon 820 chipset and 4GB of RAM, it should have no problem coping with all that the Android Marshmallow operating system can throw at it.
Selfie fans will be impressed with the class-leading five megapixel camera mounted on the front of the device because, unlike its rivals, this unit actually offers image stabilisation capabilities as well as an f/1.8 aperture for impressive low light performance.
A pair of BoomSound Hi-Fi Edition speakers are also present, enabling impeccable audio playback of the kind that no other mobile on the market can match. And with a trio of amps onboard, one of which handles the headphone socket, there should be no volume issues here.
HTC is going to be releasing the 10 next month, with information on UK pricing set to emerge in the next few days. And with an all-metal exterior and a fingerprint scanner, it is easily the equal of the iPhone 6S.