iPhone 7 unleashed by Apple

Apple iPhone7
Click image to see Apple iPhone 7 Deals

The iPhone 7 and iPhone 7 Plus made their debut last week, ushering in a new era for Apple’s flagship range and arriving at a time when its popularity is beginning to falter, or at least suffer from deferred consumer demand.

Screen sizes and resolutions remain the same for both handsets, with a 4.7 and 5.5 inch display on offer, respectively. Apple promises that imaging will be brighter and more richly colourful, which is a bonus.

Dig beneath the metal surface and there is a lot more of interest, including the latest A10 Fusion chipset which is significantly faster than its predecessor. Dual camera lenses sit on the back of the 7 Plus, while the smaller model sticks with a single 12 megapixel unit. An eight megapixel selfie snapper appears up front on both.

Apple has introduced waterproofing for the iPhone 7 range, with models able to sit in up to a metre of water for half an hour without being irreparably damaged. The controversial decision to eliminate the 3.5mm headphone socket that was rumoured prior to launch turned out to be accurate.

The iPhone 7 is, essentially, another iterative update to the range, rather than a serious step forward, meaning many people will wait for next year’s handset to upgrade.