For around £21 a month on a contract deal, this new LG handset is free without any up front costs for the device.
The Optimus 4X HD is another quad core smartphone which joins the likes of the Samsung Galaxy S3 and HTC One X, in featuring a cutting edge processor.
It also has a 4.7 inch high definition display, 16GB of on-board storage space and an eight megapixel camera.
Initially it will run Android 4.0, although an Android 4.1 update is likely to arrive a few months down the line.
The release of the Optimus 4X HD is arguably coming at an inopportune moment, since the iPhone 5 is set to be announced next month and the existing quad core Android phones may already have absorbed any early adopters within LG’s planned target audience.