European mobile users are warming to the Windows Phone ecosystem, with sales of compatible handsets growing at a faster rate than any of its closest rivals, according to new figures published by Kantar.
Android remains the dominant mobile OS in the UK and across the continent, taking hold of 58.4 per cent of the market in the third quarter of 2013. This puts it ahead of the 27 per cent belonging to Apple’s iOS, and the 11.4 per cent stake claimed by Windows Phone.
However, the annual increase for Microsoft’s platform is significant, given that at this point last year, it was clinging onto a much smaller 4.2 per cent slice of the European market.
This is particularly good news for Nokia, given that it is the main manufacturer of Windows Phone devices and now property of Microsoft, following a takeover deal.
Windows Phone is even beating iOS in some territories, trumping it in Italy in spite of Apple’s strong presence in other nations.
BlackBerry is the biggest loser in the latest report, with its share of the UK smartphone market dipping to 3.1 per cent, which is all the more justification for the recently announced canning of its chief exec, Thorsten Heins.