Motorola launches customisation service in UK

MotoMakerBritish smartphone fans now have the opportunity to create their own version of the Moto X handset courtesy of the Moto Maker facility launched by Motorola this month.

Previously, the feature was only available in the US, but now customers from the UK can choose the specific style and materials used on their new mobile, as long as they are willing to pay for the privilege.

Customisation options are available to view online and as well as adjusting the colour, you can add different types of trim and alter the amount of onboard storage that the Moto X has available.

While the tool is relatively simple to use, it definitely delivers a rich array of personalisation opportunities and means that you do not need to rely on a third party case to jazz up the look and feel of your smartphone.

So far, most other manufacturers have not followed in the footsteps of Motorola, but the new Moto X is a decent device in its own right and the ability to customise it should be a significant selling point when offered to a certain audience. So while the firm may no longer be owned by Google, it remains a powerful force in the market.

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