The recent announcement of Nokia’s deal with Microsoft for a range of Windows Phone 7 handsets, had led to fears that the replacement for Symbian would leave many mid and entry level buyers without an affordable option from the Finnish manufacturer, but CEO, Stephen Elop, is convinced that the firm will be able to offer Windows Phone 7 on a budget.
Speaking last week, Mr Elop said that not only will Nokia deliver Windows Phone 7 handsets in a short amount of time, but it will also price these mobiles so that they can appeal to a broad user base without breaking the bank.
Symbian is the platform upon which Nokia has built its reputation and, while it is being put out to pasture, it is still the world’s most widely used mobile operating system, because it can feature on cheap, low-fi handsets.
The issue with Windows Phone 7 is that up until now, Microsoft has insisted upon a set of minimum system requirements, ensuring that the current options from the likes of Samsung and HTC, are at the high end of the market in terms of specs and price.
Nokia has some work to do in convincing the media and its shareholders that it has made the right move.