Nokia plans return to mobile market

Nokia LogoThe first new Nokia phones since the Finnish brand was discontinued by Microsoft are set to hit the market next year, with insiders expecting to see a pair of high end Android-powered devices arriving at Mobile World Congress 2017 ahead of a Q2 release.

Nokia itself is not going to be manufacturing the handsets but has, instead, sold the rights to build smartphones bearing its brand to fellow Finnish firm, HMD. Furthermore, with a marketing budget of close to half a billion pounds signed off, the return of Nokia-badged phones will be heralded far and wide.

The technical specs of the expected flagship devices remain a mystery, but they should run the latest version of Android and feature components that are powerful enough to make them competitive with other front-running phones, according to the Telegraph.

Nokia’s deal with HMD is set to last for at least a decade, showing that both firms have long term ambitions. And while Nokia struggled to find its footing in the wake of the arrival of the modern smartphone age, it still has an excellent brand reputation and strong identity which should stand it in good stead for its return to the fray.