Apple has added a new colour option to its family of flagship smartphones this month, with the new red iPhone 7 and 7 Plus editions hitting the UK alongside the five existing colours, including jet black and rose gold.
Interestingly, Apple is only selling red versions of the iPhone 7 with either 128GB or 256GB of storage onboard, according to Tech Radar. This means getting the cheapest 32GB iPhone model in a new hue is not an option.
It could well be that the Californian firm is trying to convince customers to spend a little more and embrace higher levels of storage on their smartphones to avoid having to constantly reshuffle data as their device gets fuller. This may also hint at a future in which the base model iPhone comes with more space as standard.
The iPhone 7 has a few more months in the sun before its replacement is unveiled, although rumours about what the next iPhone will offer are numerous and often conflicting, leaving a confusing picture about what people can expect. The red iteration is a nice mid-life boost which should help sales and take on some of the colourful spirit embodied by the now archaic iPhone 5C.