Ads are an annoying part of the online experience, even on smartphones. But Samsung has decided to take an active stance against screen-cluttering promotions by integrated ad blocking software with its web browser, according to TechRadar.
This update was already available for Galaxy S6 and Note 5 handsets built by the firm, but has now been rolled out to any Samsung device which runs at least version 5.0 of Android.
Installing Samsung Internet 4.0 will let users take advantage of the new ad blocking capabilities, meaning that pop-ups will be killed and even video ads will be taken out of the equation.
Other improvements available via Samsung’s new browser include an incognito mode, which does not save the web history created by the user, keeping the sites visited private.
Ad blockers have become very popular on desktop computers in recent years, although with the rise of mobile browsing habits it makes sense for companies like Samsung to offer similar features on smartphones.
This could be a problem for websites which rely on ad revenue to survive, but users should be able to disable the blocker if they want to support their favourite sites.