This week Samsung pulled back the covers on the Galaxy Ace Style, an affordable smartphone which is targeting a younger demographic than high-end devices like the Galaxy S5.
It comes with a dual core processor clocked at 1.2GHz, with 512MB of RAM and a four inch screen also on the cards.
A five megapixel camera and 4GB of built in storage space are also included, along with a microSD card slot to allow for the addition of extra memory if the user requires it.
While it may not be the most powerful smartphone on the market, it does boast NFC connectivity, meaning the Galaxy Ace Style can be used as a digital wallet.
It runs Android 4.4 KitKat and has Samsung’s TouchWiz interface plopped on top to spruce it up with a few unique features.
In terms of pricing, there is no official word, but most observers agree that it will probably go on sale for roughly £100, or perhaps less, if it wants to catch up with rivals like the Nokia Lumia 520.
A UK release date is also up in the air, but Samsung will probably be putting this device on sale in the very near future.