By the end of the year, Sony predicts that it will have sold about 35 million smartphone devices worldwide, which is definitely a healthy number worth celebrating.
However, in 2013 it is looking to ship at least 50 million Xperia devices, according to an insider quoted by DigiTimes.
This means that Sony is looking to expand its smartphone sales by 50 per cent or so, putting it in a very competitive position in this hotly contested market.
In spite of Sony’s major smartphone selling strategy, analysts do not believe that its current financial troubles will end in 2013.
The source said that it is not likely to secure a profit next year, even if it does manage to hit its smartphone target.
Anyone who has been to see the new Bond movie, Skyfall, since its release, will have noticed that 007 himself was using an Xperia T smartphone, with almost every other bit of electronic kit also supplied by Sony.
Hopefully, this will give the company the profile boost it needs to stay in the running and fight back against major Android-toting rivals, including the likes of Samsung and the similarly struggling HTC.