WhatsApp is one of the world’s most popular cross-platform instant messaging solutions, found on devices running iOS, Android, Windows Phone and BB 10 and responsible for handling millions of conversations between people from across the UK and the world each day.
While sending a message via WhatsApp is free, so long as you are connected to a Wi-Fi hotspot or have a monthly data allowance as part of your mobile contract, there are some costs to bear. After a year of using the service, users are charged 69p to retain access to it, which of course means that payment information has to be entered.
Now this barrier to free communication is being removed, according to a blog post from WhatsApp founder, Jan Koum. So users will not be charged any kind of annual renewal fee and sending messages, videos and images will be unencumbered by any kind of cost.
The Facebook-owned messaging service does not generate any revenue from advertising, but its parent firm could well push it in this direction, in an attempt to monetise it once it no longer charges people to use it in a direct manner.