It is almost two years since Microsoft first introduced its fresh Windows Phone mobile operating system to the market and, in the interim, it has fought a tough battle to make its platform more competitive.
Now a report from Kantar Worldpanel ComTech, suggests that it could be making an impact in Europe, with figures showing that in certain countries, it has managed to oust RIM’s BlackBerry OS as the third most popular mobile operating system.
The Italian and French markets are proving to be the most receptive to Windows Phone, with sales up by 6.6 per cent and 3.5 per cent, respectively, over the past three months.
A more modest 2.3 per cent growth in sales was registered in the UK, but this upward trend could help Microsoft to overtake the ailing RIM in the near future.
With the impending launch of Windows Phone 8, Microsoft has a huge chance to boost the profile of its software and capture even more of the market.
Of course, it is unlikely to bother either Android or iOS in the near future, since Google and Apple have clearly carved out almost unassailable niches. But the opportunity for a third player emerging, to push the market forwards, is one that should not be missed.