Likely to cost less than £200, the Hawkeye will nevertheless be able to compete with flagship phones. And with more information released this week, anticipation is growing as the campaign gathers momentum.
Two cameras are now set to feature on the rear of the device, one of which has a 13 megapixel sensor while the other is a 12 megapixel unit.
A Qualcomm Snapdragon 625 chipset will handle the processing requirements of the device, while a 3000mAh battery with quick charging capabilities and a USB-C input are also on the cards.
The 5.5 inch display of the Hawkeye is only endowed with a 1080p resolution, but since the rear of the phone is said to have self-adhesive qualities, it should be able to offer some intriguingly flexible mounting options.
This handset seems to opt for a mixture of mid-range and high end hardware, perhaps hinting at the areas in which most consumers would prefer to see manufacturers focus their efforts.