Apple has added a new colour option to its family of flagship smartphones this month, with the new red iPhone 7 and 7 Plus editions hitting the UK alongside the five existing colours, including jet black and rose gold.
Interestingly, Apple is only selling red versions of the iPhone 7 with either 128GB or 256GB of storage onboard, according to Tech Radar. This means getting the cheapest 32GB iPhone model in a new hue is not an option.
It could well be that the Californian firm is trying to convince customers to spend a little more and embrace higher levels of storage on their smartphones to avoid having to constantly reshuffle data as their device gets fuller. This may also hint at a future in which the base model iPhone comes with more space as standard.
The iPhone 7 has a few more months in the sun before its replacement is unveiled, although rumours about what the next iPhone will offer are numerous and often conflicting, leaving a confusing picture about what people can expect. The red iteration is a nice mid-life boost which should help sales and take on some of the colourful spirit embodied by the now archaic iPhone 5C.
This year marks a decade since the first iPhone was introduced, meaning that expectations for Apple’s upcoming anniversary handset are sky high. Now sources quoted by Fast Company suggest that the price for the iPhone 8 might be similarly steep, pushing north of £800.
There are already versions of the iPhone 7 on sale which exceed this price point, although this is only for the higher end models with more storage space onboard. If the base model breaches this figure, then it could be a much more costly device than any of its predecessors.
There are various reasons for the projected price increase, including the rumours that Apple is finally opting to use an AMOLED display on the iPhone range this year. Wireless charging is also expected to appear on every new model that arrives, with up to three fresh devices set to join this family of phones in 2017.
An enhanced camera, more memory and a faster processor are also on the cards, so the iPhone 8 should be a worthy technological successor to the current generation. Some believe that it will even be called the iPhone X, in recognition of the 10 years that have passed since Apple entered the mobile market.
While Apple is usually a little cagey about revealing the specific hardware details of its latest handsets, it does not take long for third parties to open up new handsets and spill the beans on the technical specs.
In the case of the iPhone 7 and iPhone 7 Plus, this has been performed by Chinese industry regulator, TENAA, enabling consumers to find out about the battery capacities of the two new mobiles before making a decision about upgrading.
The standard 4.7 inch iPhone 7 is reported to have a 1960mAh battery, according to BGR. Meanwhile the 5.5 inch iPhone 7 Plus sports a bigger 2900mAh cell to keep its larger screen powered up for longer.
By comparison, last year’s iPhone 6S was equipped with a 1715mAh battery, with its big brother rocking a 2750mAh unit. So in theory, the battery life of the newcomers should outstrip the models they replace, as Apple itself has claimed.
The removal of the headphone jack may also have afforded Apple’s designers a little more space in the interior to offer a beefier battery without increasing the thickness of either device, making this sacrifice a little easier for users to bear.
The iPhone 7 and iPhone 7 Plus made their debut last week, ushering in a new era for Apple’s flagship range and arriving at a time when its popularity is beginning to falter, or at least suffer from deferred consumer demand.
Screen sizes and resolutions remain the same for both handsets, with a 4.7 and 5.5 inch display on offer, respectively. Apple promises that imaging will be brighter and more richly colourful, which is a bonus.
Dig beneath the metal surface and there is a lot more of interest, including the latest A10 Fusion chipset which is significantly faster than its predecessor. Dual camera lenses sit on the back of the 7 Plus, while the smaller model sticks with a single 12 megapixel unit. An eight megapixel selfie snapper appears up front on both.
Apple has introduced waterproofing for the iPhone 7 range, with models able to sit in up to a metre of water for half an hour without being irreparably damaged. The controversial decision to eliminate the 3.5mm headphone socket that was rumoured prior to launch turned out to be accurate.
The iPhone 7 is, essentially, another iterative update to the range, rather than a serious step forward, meaning many people will wait for next year’s handset to upgrade.
While the iPhone 7 may not be the boundary-pushing device that some Apple fans had hoped to see, it does look like its list of new features will be fairly long, with sources in China now claiming that a quicker battery charging process will be available, according to Tech Radar.
This will allow the handset to keep pace with the faster recharge capabilities of rivals like Samsung’s Galaxy S7. It is also expected that the next iPhone will have a bigger battery than its predecessors, theoretically enhancing its lifespan from a single charge and making it less of a drag to take out and about.
Of course, it is also worth noting that Apple is often fairly secretive about the hardware specs of its new devices even after they have been launched, so official stats on the battery tech may never be forthcoming. This is a company that prefers to focus on user-friendliness and features, rather than on a raw hardware arms race.
When the iPhone 7 touches down on the 7th of September, the eyes of the world will once again be on Apple, as it attempts to revive interest in its flagship range after sales slipped in the first half of 2016.