Microsoft has seen the number of apps available for Windows Phone 7 pass the 10,000 mark this week, which is impressive in its own right, but more significant is the speed with which this figure was achieved.
Windows Phone 7 has outpaced both Android and Apple’s iOS in terms of app creation speed in its early days, getting to the 10,000 app milestone quicker than its rivals did after their respective launches in 2007 and 2008.
In the last two weeks, close to 1300 apps have been added to the virtual shelves of the Windows Marketplace and the weekly average since its autumn launch in 2010 has been pushing 500.
Twenty-three per cent of the apps are games, which is unsurprising, given the focus on Xbox Live functionality and gaming credibility which Microsoft has bragged about since the inception of the platform.
Fourteen per cent of the apps are productivity tools, while 32 per cent of the total are free to use and 30 per cent have a free trial attached to them, to allow users to test them out before they commit to buying, with plenty of user reviews available at the point of purchase.