Google set to expand Pixel brand

Google Pixel 3 XLA few more accessories bearing the official Google seal of approval are thought to be making their way to market late this year, coinciding with the introduction of the all new Pixel 3 and Pixel 3 XL handsets.

Now sources quoted by 9to5Google suggest that the search giant may be planning to ship its latest smartphones with a product called the Pixel Stand included in the bundle.

This stand will effectively be a charging dock with functionality similar to that of the Echo speaker range from Amazon, or indeed Google’s own Home speaker.

The idea is that users will pop their Pixel 3 into the stand, allow it to charge while also having instant access to the Google Assistant service, without having to physically touch their phone to activate it.

It is also thought that the stand will be able to charge handsets wirelessly, hinting at a new feature coming to the Pixel 3 range that has not been found on earlier iterations of Google’s own brand devices.

There is still a lot to find out about the new Pixel phones, but the suggestion that the brand could be applied to peripherals and even other smart hardware is an intriguing one.