HTC back on track with improved smartphone sales

HTC One X+

Taiwanese mobile manufacturer HTC has had a difficult 18 months, with a slowdown in sales putting its future prospects in jeopardy, in spite of enjoying success on the back of its Android phones in 2009 and 2010.

But last month it seemed that the firm was finally seeing a turnaround in its fortunes, as it made the equivalent of 453 million, which was up by 23.3 per cent over its October 2012 revenues.

There are a number of reasons for this improvement, not least of which is the release of its first Windows Phone 8 handset, the 8X and 8S.

HTC also launched the One X+ to act as its new flagship Android handset, giving it a much needed spec boost to help it outpace the Samsung Galaxy S3.

While 2012 is still likely to see HTC make slightly less money than it did in 2011, based on the current statistics, the strong growth in November suggests that it is in a better position than it has been for some time.

HTC produces some of the best made smartphones on the market, easily matching rivals like Nokia and Apple, when it comes to build quality. It just needs to convince consumers that it offers a viable alternative.

Leave a Reply

Your e-mail address will not be published. Required fields are marked *