Huawei outlines ambitions for smartphone dominance

Huawei Honor 6Although it is a relatively recent arrival on the mobile marketplace, Huawei has made quite an impact in the past few years. And now the Chinese firm is planning to increase its prominence, with chief exec, Richard Yu, claiming that it could outdo Apple or Samsung in terms of handset sales by 2018.

Yu was giving a talk at this month’s Consumer Electronics Expo in Las Vegas when he pointed out that Huawei is already the world’s third biggest mobile maker, accommodating 9.7 per cent of the market in 2015 behind Apple’s 11.8 per cent and Samsung’s 28.3 per cent.

Of course, Apple has achieved its prominent position purely through the sales of its iPhone range, while Samsung and indeed Huawei offer a wide variety of devices across many price points. So, ultimately, it looks like Apple will be the first to fall to Huawei’s expansion plans, with Samsung set to be a harder nut to crack.

Yu also pointed out that awareness of Huawei as a brand was blossoming, up from 3 per cent in 2011 to 76 per cent today. And with brand awareness comes a willingness to buy products from companies, which is something this firm will be exploiting in 2016.