The wait and the speculation are over (almost) – Apple has begun sending out official invites to the launch of its new iPhone, which will arrive as predicted on the 4th October at a special event in Cupertino.
Apple‘s new CEO, Tim Cook, will hold a big media event Oct. 4 to announce the iPhone 5, All Things Digital reports citing sources familiar with the matter.
If true, the launch date of the next generation iPhone is consistent with the recent wave of rumors claiming it will be released in early October.
The expectation around the launch was heightened on Wednesday night when Al Gore, a member of Apple’s board, let slip while speaking in South Africa that “new iPhones [are] coming out next month. That was a plug.” Toby Shapstak, editor of Stuff magazine in South Africa, who was at the meeting where Gore spoke, told the Guardian: “I listened to my voice recording, and he clearly said [iPhones] plural.”
Cook’s appearance would be his first in public since he took over from Jobs, who has been on medical leave since January but fronted three public events for the company until his resignation. Sources say that Cook will preside over the announcement — with the help of other key executives such as Phil Schiller, who participated in such events in the past — which would give this event even more significance. Cook must persuade the shareholders, the audience and Apple fans all over the world that he can sure-handedly take over the role of Apple CEO and company showman. And the expectations for that particular job are, simply put, enormous.
The invites, which feature Apple icons denoting the date, time (10 am PST) place (Cupertino) and the subject (a phone icon with a missed call marker), have been arriving with tech journalists across the pond emblazoned with the tag line “let’s talk iPhone.”
The iPhone 5 has been the focus of a shedload of speculation and hearsay since it failed to show up on time at Apple’s WWDC back in June. Among the questions that new Apple CEO Tim Cook will be clearing up for us come October 4th are whether we’ll be getting a new iPhone 5 or merely an updated iPhone 4S (or both, as some believe), whether it will the old iPhone 4 design, when it will be released and finally, whether or not Samsung will successfully ban it before it’s even out the door.
We’ve heard from Orange CEO Stephane Richard that the iPhone 5 launch date (or iPhone 4S, if that’s what it turns out to be) will be the 15th October in Europe. Think it will live up to the hype, or is this the year that Android finally leapfrogs Apple?