After a period of growing speculation and rumours, LG this week revealed the G4, its latest Android-powered flagship smartphone, which is going to be a direct rival for the Samsung Galaxy S6, HTC One M9 and iPhone 6.
While the G4 is definitely built to give off a sense of luxury, it verges from the all-metal course charted by its rivals, thanks to the addition of a leather-bound back surface. This is an interesting approach and one which makes the phone feel a little more organic and warm than its cool, shiny rivals.
There are, of course, metal back plates available to swap out with this leather option, but it is an interesting decision, nevertheless.
The 16 megapixel primary camera is another big talking point, with an advanced f/1.8 lens, allowing it to capture images quickly. LG also gets one over on its rivals by making the battery removable and adding a microSD card slot, both of which are not found on any of the aforementioned models from Samsung, HTC and Apple.
The 5.5 inch IPS display is brighter and better than that of its predecessor, while a Qualcomm Snapdragon 808 chipset and 3GB of RAM lurk under the surface. In all, it will be a compelling new flagship smartphone to consider in 2015.