With smartphone screens getting bigger by the month, there has also been a secondary war going on over the resolution of the panels that consumers can expect to find in flagship handsets.
However, South Korean manufacturer, LG, could soon blow the competition out of the water, as this month it unveiled a new 5.5 inch touchscreen display which has the highest resolution in the world for a panel of this size.
Going above and beyond the 1920×1080 resolution of its rivals, the Quad HD AH-IPS LCD panel from LG has a native resolution of 2560×1440.
This gives it a pixel density of 538ppi, which is quite a bit higher than the 441ppi achieved by the Galaxy S4.
The justification for having such a high resolution on a relatively small screen is that LG claims this will make it possible for smartphone users to view desktop-oriented websites, without seeing any kind of distortion of the image, as well as making Blu Ray-quality video playback a possibility.
In an age when 4K Ultra HD capabilities are starting to trickle onto smartphones, this could be a step forwards.