Samsung planning mid range smartphone to dominate in 2015

Samsung-LogoSamsung has not had a great year, with sales of its smartphones such as the Galaxy S5  falling below their expected levels, as the market matures and consumers turn towards phones that look good over those that simply have the best possible kit under the surface. Because of this, part of its attempt to revive its fortunes in 2015 will apparently involve a mid range handset, according to information acquired by TechRadar.

Data gleaned from an official Samsung website points to a device known as the E700H, which has specifications such as a 5.5 inch screen, with a 720p HD resolution and a 1.5GHz processor, presumably with four physical cores.

The info suggests that this phone will run Android 4.4 and will probably make an appearance next year, as part of a pared back range of handsets that is not quite as ambitious as Samsung’s previous stalwarts. The hope, of course, is that these models will be more profitable for the company, which along with Sony and other mobile manufacturers, has had to reduce its expectations in terms of handset sales over the next 12 months.

For consumers, the E700H could be a worthy mid range choice, as long as the price is right.

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